New major competitor emerges for Coca-Cola and Pepsi
A big-name brand is typically licensed for usage in other food industries.
Chocolate and peanut butter cereal puffs may not sell,
but call them "Reese's Puffs" and people will try them.
In a crowded market, that may make or break you.
Launching an original product in convenience and grocery stores is difficult.
It's feasible, but many new energy drink and spirit brands work with celebrities for a purpose.
It operates like movies in many ways.